Why is Cleansing your Face so Important? 1000 1000 adminalex

Why is Cleansing your Face so Important?

Let’s face it, sometimes we get home too tired to remove our makeup or wash our face, and we just go straight to bed without knowing the effect this can have on our skin. Most of us wake up the next morning regretting it!

The truth is, not washing our faces is a BIG mistake we shouldn’t make because during the day, we all get exposed to bacteria, pollutants and dirt. All that dirt block our pores, making our skin prone to breakouts, dry patches and dullness.

Luckily there is a beauty secret you could use to get rid of all that dirt and achieve a healthier, clearer and more radiant skin. Of course, we are talking about cleansing!

Cleansing is extremely important to maintaining a great looking and feeling skin. It’s key to removing all the makeup, impurities, oil and unwanted debris that gets accumulated during the day to make our skin feel fresh! It’s also the best way to prep your skin for other skincare products such as serum or moisturizer.

Here are a few tips you could use when cleansing your face:

  • Make sure you buy a product that fits your skin type. If you are unsure what your skin type is, you can read our article Do you even know me? to figure it out.
  • Cleansing should always be the first step of your skincare routine. You don’t want to apply other products on a dirty face.
  • Try not to over-cleanse your face, otherwise it will turn dry and irritated. You can use the cleanser twice a day: when you wake up, and before going to bed.

Now that you know the importance of cleansing your face, make sure you make it a habit! Pick your favorite cleanser and put it in a place in the bathroom where you can always see it, so you don’t forget to use it. Your skin will definitely thank you!

Do You Even Know Me? 1000 1000 adminalex

Do You Even Know Me?

You see it every day. You touch it every day. Yet you don’t really know it, like really really know it. What are we talking about? Your skin!

Developing a proper killer skin care routine starts with knowing what skin type you have. Using the wrong products for your face can cause irritation, breakouts, and not to mention waste of money! You see your girlfriend’s face and you are envious. She shares her products and skin care routine, but it doesn’t seem to be working for you. In fact, its making you worse! Why? Simple reason. Everyone’s skin type is different, and surprise surprise, it changes over time.

In order to be properly introduced to your skin type, read below of the different characteristics of the various skin types.

Normal skin: This type of skin is widely identified for being well-balanced. Not too oily, nor too dry. Is not prone to sensitivity and has fine pores, no blemishes, a soft texture, and fresh transparency.

Oily skin: If you have enlarged visible pores and a glossy shine you probably have an oily skin that overproduces seborrhea. This can be caused by multiple factors such as genetics, stress, hormonal changes or even makeup products. Oily skin is extremely prone to acne breakouts, blackheads and whiteheads, especially during puberty.

Dry skin: This type of skin feels tight throughout the day, and experience flakiness, itchiness, and a rough and blotchy appearance. The dryness can be caused by environmental factors, genetics or hormonal changes. Individuals with this type of skin need to drink a lot of water and apply moisturizer regularly to keep the skin hydrated.

Now that you understand the difference between all skin types, you can evaluate yours to figure out what are the best products for you. There are products that are specific to your skin type to get that well balanced healthy face that is dying to get out and be seen! Next thing you know, people will be asking you what your skin care secret is. You can tell them, the secret, you and your face are intimate friends!

Serums Are The Extra Boost Your Face Needs 1000 1000 adminalex

Serums Are The Extra Boost Your Face Needs

What is a serum? What makes them so special? When do you use them? These are all questions that swirl in our heads when we hear about the magic potion they call SERUM.

Serum is a great product to incorporate into your normal skin care routine. They give your face the added boost you never knew you needed.

Serums penetrate your skin on a deeper cellular level and deliver a high concentration of active ingredients like hyaluronic acid. It isn’t used instead of your moisturizer, but instead it compliments and works with your moisturizer. Think of moisturizer as sealing all the goodness your serum has to offer your face.

Most serums contain antioxidants, nutrients, and vitamins that work to reverse the causes of aging and skin damage, making your skin look radiant and smooth all the time! The question is: How can you incorporate this product to your skincare routine? Simply follow the steps below:

Step 1: Apply serum to your face and neck right after cleansing and toning your skin. You can apply it twice a day: once in the morning and before going to bed. If you are layering more than one serum, go from lightest to heaviest.

Step 2: Give your skin a few minutes to absorb the serum and then apply your favorite moisturizer. Applying moisturizer afterward will help to prevent the evaporation of moisture and will also provide a barrier to protect your skin from external agents.

Step 3: If it’s daytime, apply sunscreen to protect your skin from the sun damaging rays and then apply your makeup if needed.

There are so many serums that target specific skin care needs, first assess what you are trying to accomplish. Are you trying to plump the skin? Are you trying to increase cell regeneration? Or maybe you need some extra moisture. First know your skin, what it needs, and which serum will target those problem areas. Happy hunting!

Goodbye Dull Skin! 1000 1000 adminalex

Goodbye Dull Skin!

Winter is over and spring is here! Its time to wipe out the dull and bring in the shine with a freshly exfoliated face!

You have heard the importance of a good exfoliation. We all know the basics of exfoliation, if not, here is a refresher! The skin regenerates to the surface and, at the same time, sheds the dead layer, leaving fresh and smooth skin. As we age, the shedding process slows down, and it becomes easier for the skin to look dry, rough, and dull.

How do we avoid this? By helping the skin along and exfoliating regularly. Exfoliation helps improve tone, texture, and show clearer complexion, unclogged pores, and also reduces the appearance of wrinkles and lines. Who doesn’t want that?!

Now that we are all caught up on the importance of exfoliation, the big question is what’s the best method and how often? There are a couple of different treatments to help you bring that baby skin to the surface while buffing away the dead dull dermis. The short answer is it really depends upon your skin.

Depending upon your skin type here are the most popular forms of exfoliation:


Scrubs are a great way to gently scrub the dry rough skin that hasn’t naturally shed itself. The great thing about these scrubs is that you can make this at home. Ingredients can be found in your own pantry, think sugar, salt or oatmeal, mixed with honey!


There are some great facial brushes on the market now. Use these brushes with your favorite facial cleanser to brush away the dead skin cells and get that baby soft skin.


Don’t be afraid of the word chemical. You can vary from mild to prescription grade. Take for instance a papaya mask. If you are not afraid to eat it, then it must be ok for your face right? Right! Papayas have a natural enzyme that gentlely sloughs away dead skin layers. Surprising what a good fruit can do for you, inside and out.

You can kick it up a notch and buy a cleanser or an at home peel with active ingredients such as glycolic acid, salicylic acid, and alpha hydroxy. With these you want to be aware of your skin sensitivity and how often you apply the peels.

And if you are really serious, visit your local dermatologists for a chemical peel. Be warned, some of these peels require downtime and being out of the sun, but it can be well worth the wait when everything heals. Visit your doctor to see if you are a good candidate for a heavier peel.

Whichever method you decide to use, be sure to test out the ingredients on a small area to make sure you can tolerate ingredients. Also, depending upon your skin sensitivity, you may have to limit how often you exfoliate. Once you decide which method and how often is right for you, your skin will love your for it. Incorporating a regular exfoliation schedule into your skin care routine, will help you look younger, fresher, and healthier.