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Shade Matching with NIYA

How to Find Your Foundation Shade

Find Your Undertone

Finding a foundation that matches your skin tone can be difficult, even for those who have been doing makeup for years. We are here to offer a few tips that can make the process of shade-matching easier. The first step is to find your undertone. Your undertone is the underlying shade of your skin, which is generally categorized into three groups: warm, cool, or neutral. Warm undertones tend to look more yellow, peachy, or golden, cool undertones look pink or blue, and neutral undertones are a mixture of both warm and cool tones. Below, there are a few different techniques that can help you find your undertone if you are unsure.

a visual chart for finding foundation shade or shade matching foundation

Although finding your undertone through these methods isn’t guaranteed, they can help steer you in the right direction. For some, it can be informative to stand next to your friend or another family member and look at the differences in your skin tones. This can help you identify the differences in undertones.

Test Different Shades

Once you believe you’ve found your correct undertone, start by picking three shades that you think are closest to your skin tone. Many beauty supply stores will give you free samples of foundations or will let you return the foundation if it doesn’t end up being a match. Apply them to the base of your jawline and compare the shades to your neck. If you find a shade that looks closest to the skin tone of your neck, blend it in using your standard method of blending (beauty sponge, makeup brush, etc.). Some people prefer having a shade of foundation that matches their shoulder or their chest, if this feels more appropriate to you, do the same application on your jawline, and compare it to those areas. Once you’ve found a foundation shade that blends seamlessly, you’ve found your match! If it’s not right, try finding a shade that is cooler or warmer, depending on which undertone you think you lean more towards. Make sure to do these tests in front of natural lighting, so that your foundation matches in all settings.

Many makeup brands have shade matching questionnaires on their websites, which can also help direct you to some potential matches. If you still feel like you might not have the right shade, you can ask a NIYA Pro for advice through the NIYA Beauty App. Our Pros would love to help you find the perfect shade match!

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Sunscreen Reinvented by Supergoop!

Let’s Talk Sunblock

SPF is not only the most important thing to wear during summer, but all throughout the year. It might seem counterproductive to apply sunscreen in the wintertime, but the sun’s UV rays can damage your skin no matter what season it is. We know that it can be hard to find a sunscreen that you enjoy wearing, so we want to offer some assistance! Supergoop! is an awesome brand that offers an entire line of products that come in 100% recyclable packaging, are reef-safe, and free of sunscreen actives such as oxybenzone. Supergoop! offers some great products that can help keep your skin safe in any weather. Their SPF products are lightweight, comfortable, easy-to-use, and work well under makeup (a challenge for many SPFs!). Read on below for our favorite tips on how you can wear sunscreen year around without the hassle of traditional sunscreens.


button to buy Supergoop! unseen sunscreen

Photos courtesy of Supergoop!


Sunscreen Made Simple

Finding the perfect sunscreen for any skin type is now made simple with Supergoop!’s Product Finder Quiz. You can input your preferences for yourself and/or your family, your routine, and your concerns. The best part about Supergoop! is that they offer more than just SPF sunscreens for the whole family. For instance, they also have a cream eyeshadow, a setting powder, a lip balm, and more, all with SPF in them! A customer-favorite of Supergoop!’s line of sunscreens is their Unseen Sunscreen with SPF 40. This sunscreen is great on its own, or even underneath makeup as a primer, and its finish is invisible and natural-looking. Plus, it’s lightweight enough so that you feel like you’re wearing nothing at all!

Sunscreen as Setting Powder

For those who want protection from the sun over their makeup, Supergoop! has their (Re)setting 100% Mineral Powder with SPF 35 in four different shades. The formula is lightweight and smooths the skin, in addition to providing broad spectrum UVA/UVB protection. This powder is great if you are someone who wants the same level of sun protection without having to use a traditional sunscreen. In other words, with this powder, you can keep your makeup locked in and protect your skin from the sun all at the same time!

link to buy Supergoop! setting powder

Head, Shoulders, Knees & Eyes!

Some areas are often forgotten when it comes to sunscreen, such as the scalp and the eyelids. As a result, most of us have experienced the painful and annoying scalp sunburn, which can be hard to avoid by using standard sunscreens. Applying a gooey sunscreen on your head is not ideal, so Supergoop! created their Poof Part Powder with SPF 35. This powder is similar to dry shampoo, and doesn’t make hair greasy. Simply apply the 100% mineral powder to your hair and part, and your scalp will be protected from the sun!

Sunscreen as Makeup

Supergoop! also made sure to address another easily forgotten area: the eyes. Believe it or not, Supergoop! has an eye cream and a cream eyeshadow for that necessary eye protection. Eye creams are crucial to a skincare routine, since they prevent wrinkles and sagging around the eyes. Supergoop!’s Bright-Eyed Mineral Eye Cream brightens up the under eye area, prepares the area for makeup, and protects the skin with SPF 40. Their Shimmershade Cream Eyeshadow with SPF 30 does the same job as sunscreen, all with a fun and useful twist for makeup lovers. The eyeshadow comes in four shades, it’s easily to blend, and doesn’t get fade or flake. Protecting the sensitive eye area from harmful UVA/UVB rays has never been easier thanks to Supergoop!

link to buy Supergoop! cream eyeshadow

Above all, it’s important to take care of your skin and protect it from the sun. Wearing sunscreen everyday can prevent skin cancer, wrinkles, and sun damage. Thanks to Supergoop!, using and applying sunscreen has never been easier, or more accessible. Companies that create thoughtful and innovative products like Supergoop! are the perfect representation of what we stand for here at NIYA. NIYA aims to help and educate people, while giving them a hassle-free experience! Our NIYA Pros can offer more education, advice, and assistance on how to apply sunblock, and why it’s so important to do so. Book with a Pro today and find out more!


We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with Supergoop! The names Supergoop! as well as related names, marks, emblems and images are registered trademarks of their respective owners.

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NIYA PRO 101 – How to Market Yourself As a Pro MUA

NIYA Pros! We are so happy to have you on board with us here at NIYA Beauty. We have worked hard to create an app for you to be able to book with clients and expand your experience with ease. We wanted to give you some information about being a makeup artist on the NIYA Beauty App and what you can expect going forward.

Thya Sanders, CEO & Founder of NIYA Beauty www.e3photography.com

About NIYA

Our mission from the beginning has been to give our users the tools, education, and encouragement they need in their discovery for enhancing their natural beauty. We wanted to alleviate the stress and complications of learning about and using makeup. Our founder, Thya Sanders, had first-hand experiences where she felt like trying to access information about makeup and beauty products was far too difficult and intimidating. Once she realized how many other women were experiencing the same issue, she knew she had to come up with a solution. Thya also wanted to give makeup artists a platform where they could make extra money, create their own schedules, and teach clients from the comfort of their own homes.

Now that You’re a NIYA Pro, What’s Next?

After signing up for an account, you can access your Beauty Profile and Portfolio, where you can add personal information about yourself, along with photos and videos of your work. This profile will be what potential clients see when they are searching for an artist, so you’ll want to make sure it embodies your expertise and personal style. You can input your availability into your Calendar, and create your Packages for clients to choose from. Once your profile is approved, you will be able to start booking clients. You can post your link to your Beauty Profile on your social media pages to let your followers know that you’re available for booking on the app!

Announcing Yourself as a NIYA Pro

You can include the hashtag #NIYAPro in your social media bios, so that your followers will know you’re available for booking on the app. We encourage that you post regularly on social media, and tag @niyabeautyapp so that followers of our profile will see that you’re available as well. We will also send Instagram Story templates that you are able to use to advertise yourself as a NIYA Pro.

Marketing Yourself as a Makeup Artist

When it comes to marketing yourself as a NIYA Pro, your Beauty Profile plays a huge role in booking clients. Show your clients your personality and expertise in your profile bio, and make sure to upload a high quality, professional profile picture. It’s important to add photos and videos to your Portfolio to show off what you specialize in, that way your clients can see exactly what types of work you can perform. You can link your Beauty Profile in your social media bios and share it with friends and family for more exposure, along with tagging @niyabeautyapp and #NIYAPro in your social media posts. It’s crucial to be professional and approachable in order to encourage clients to book with you, so make sure to respond to booking requests and chats in a timely manner.

Benefits & Perks

There are many perks to being a NIYA Pro! We appreciate makeup artists and want them to have the best experience on our app. We love posting our Pros and their work on our social media pages so you can gain exposure. We encourage you to monetize your expertise and earn extra income by booking with clients. You can grow your personal, professional brand by connecting with your clients, other artists, and fans of your work from around the world. Because the NIYA Beauty App is all based around one-on-one video sessions, you can create your own schedule and teach from anywhere!

How to Set Your Rates

Setting your rates on the NIYA Beauty App is simple. You can create custom Packages based on your specialties, and they will be on your Beauty Profile for your clients to see. When creating a Package, you will be able to select the duration of the session, how much it costs, and you can add a la carte services to any of your Packages.

The types of Packages you can create are:
Full Glam
Mature Skin
Skin Concerns
Men’s Grooming
Special Effects

The A La Carte Services you can add to your Packages are:
Color Correcting
Foundation & Concealer
Highlight & Contour
Skin Prep

How to Get Paid

Once you have signed up, you will need to submit your bank account and routing numbers. You will be paid once the session is completed, and the money will automatically transfer into your bank account. This process can take up to two business days. For more information, please see the Terms and Conditions.


If you have any questions, please feel free to reach out to niyapro@niyabeautyapp.com


App Updates

We are so excited for our latest launch of our NIYA Pro Beauty App, which is just for our makeup artists! We’ve updated the entire look of the app, including the layout of your Beauty Profile. Previously, you were only able to add photos to your Portfolio, but now you can also include videos. You can preview your profile before posting it to see what it would look like to your potential clients. Clients can now save your profile, so they can return to book with you at a later time. Packages now can have a cover photo added to them, and each Package is customizable to your specialties. You’re now able to chat with your clients before and after booking, so that you can get a better sense of what they are looking for and how they feel afterwards. You can update your preferences and specialties when signing up, and anytime after that as well.

Code of Conduct

For your sessions, we have a few suggestions to abide by our rules and regulations, and to maintain professionalism throughout your interactions with clients. We ask that you use appropriate and professional language during all of your sessions. It is against our terms and conditions to schedule offline bookings, you may NOT ask members to book you for lessons outside of the app. It’s important to wear appropriate attire (we recommend black) and have a clean background to minimize distractions. There are certain behaviors that might be considered Causes for Removal, such as not showing up for an appointment, cancelling an appointment with less than 24 hours notice, and valid complaints from clients who book with you. If the complaint is severe enough, we will remove you immediately. As a NIYA Pro, your experience is important to us.

If you have a complaint about the app or another user, please email niyapro@niyabeautyapp.com.

Artist Purpose

We believe that each makeup artist who uses our app should believe in our purpose. We want to provide opportunities for users to reveal their insecurities, without being on display, and learn new techniques to improve their individual skills. We aim to help each user in their journey of self discovery and building confidence in their natural beauty. It’s extremely important to be warm, friendly, inviting, and listen to clients’ needs and concerns. Our motto is to enhance natural beauty, not reconstruct it.


Welcome to NIYA! We’re so excited for you to join us. Good luck & happy booking!

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Happy International Women’s Day, NIYA Beauties!

“There’s something so special about a woman who dominates in a man’s world. It takes a certain grace, strength, intelligence, fearlessness and the nerve to never take no for an answer.”

– Rihanna

Today, at NIYA Beauty, we are celebrating International Women’s Day! We are proud and grateful to have a team of wonderful ladies working with us here at NIYA. Although the NIYA Beauty App is made for anyone to use, our CEO, Thya Sanders, was inspired by everyday women to create it. Her own uncomfortable personal experience while makeup-shopping led her to dive deeper into the reality of what women were experiencing when trying to find out more about makeup.

After doing her research, she found that there were many women like her who were unfamiliar with makeup and how to apply it. Many women are justifiably intimidated by all of the products, tools, shades, and textures that line the walls of makeup stores, and it’s especially disheartening when they have no experience with makeup at all. She quickly discovered that most women she spoke to felt that the anxiety and embarrassment of going to a makeup counter and asking a sales associate for help can be extremely off-putting. That’s when she knew there was a need for the NIYA Beauty App, where anyone and everyone can come and learn about makeup and makeup application without feeling pressured or overwhelmed. 

We are strong believers that all women need some time in their day dedicated just to themselves, where they can purposefully take care of their bodies and minds. Women deserve to feel beautiful and comfortable in their own skin. We know that each woman is wonderfully unique; we all have different face shapes, eye shapes, skin tones, skin types, sensitivities, and textures. Our hope is that with the help of the app, women everywhere will be able to receive personalized makeup advice that actually works for them.

NIYA is passionate about inclusivity across all races, ethnicities, and backgrounds. We want every woman to feel confident and empowered while using our app by giving them a safe outlet to grow, learn, and teach. We pride ourselves on being a company with a specific mindset that aims to dismantle gender biases and inequality.


Thya believes that women can and should be able to use makeup to empower themselves. She thinks that makeup is less for the appeal of others, but something that women can do for themselves to feel powerful, sexy, determined, and strong. “I view makeup as my ammunition, not my shield. It helps to portray myself as I want to be seen, not hide myself behind a mask.” Makeup should be something that any woman can use without feeling pressured or nervous. We are lucky enough to witness a big shift in makeup, and more brands are expanding their products and shade ranges to create more availability for all, regardless of skin color, gender, or skin type.


Some of the most groundbreaking, influential makeup artists and brand owners are women. We want to highlight some of our favorite, all-inclusive beauty trailblazers in the industry.


Pat McGrath:

If you’ve ever had an interest in makeup, design, or fashion, then you’ve probably heard the name Pat McGrath. Pat McGrath is a British makeup artist who, for the last two decades, has literally been at the forefront for every trend we see in makeup. In the 90s, McGrath became long-term friends and business partners with fashion photographer Steven Meisel. Together, they have worked on every single issue of Italian Vogue, brand campaigns, and runway looks. McGrath has had a hold on the runway ever since, and her avante-garde, iconic work can be seen on models for every fashion week in New York, London, Paris, and Milan. In 2015, McGrath launched her own beauty brand, Pat McGrath Labs, which quickly became an iconic, inclusive, and highly successful brand in the makeup industry. McGrath’s makeup brand includes 36 shades of foundation, pigmented, holographic eyeshadows, a liquid lipstick with shades made for any skin tone, and many other groundbreaking products with unique formulas. At 51 years old, McGrath has been named “the most influential makeup artist in the world” by Anna Wintour, was included in Time Magazine’s list of 100 Most Influential People in the World in 2019, and was the first-ever makeup artist awarded a Damehood by the Queen Elizabeth II, for Services to the Fashion and Beauty Industry and Diversity. 


Another pioneer in the beauty industry who paved the way for other brands is Robyn “Rihanna” Fenty. Rihanna launched her makeup brand, Fenty Beauty, in 2017, with the goal of creating makeup that anyone could use. With an initial launch of 40 foundation shades, Fenty Beauty set the new, necessary standard for inclusivity in makeup. Now, Fenty Beauty has 50 unique foundation shades, so that even those with typically hard-to-match skin tones can find a shade that works for them. The brand has also intentionally created shades of lipstick, glosses, eyeshadows, and blushes that would compliment any skin tone. Each formula is meant to feel lightweight and work on every skin type. Rihanna wanted to give everyone the opportunity to experiment, have fun, and express themselves with makeup.

Danessa Myricks:

Danessa Myricks is a self-taught makeup artist turned small-business owner who now has a partnership with Sephora as of this February. Before launching her own brand, Danessa Myricks Beauty, Myricks was leading product development for KISS Cosmetics and Benefit Cosmetics. She noticed the lack of inclusivity and accessibility that still existed and makeup, and made it her mission to change that. Myricks’s experience with the makeup she had taught her to be innovative, she would use one product in several ways to get the look she desired. Now, her affordable brand features products that can be used in many different ways, like her Colorfix Multipurpose Cream Pigments in 83 shades, and her Vision Cream Cover in 23 shades, which can be used as a foundation or concealer. Her products are versatile and don’t require any special tricks or tools to make them work. She is an expert in versatility, and continues to impress with her one-of-a-kind products. 

Here’s to strong women.

May we know them.

May we be them.

May we raise them.

Happy Women’s Day from the NIYA Beauty Team!