How to Find Your Foundation Shade
Find Your Undertone
Finding a foundation that matches your skin tone can be difficult, even for those who have been doing makeup for years. We are here to offer a few tips that can make the process of shade-matching easier. The first step is to find your undertone. Your undertone is the underlying shade of your skin, which is generally categorized into three groups: warm, cool, or neutral. Warm undertones tend to look more yellow, peachy, or golden, cool undertones look pink or blue, and neutral undertones are a mixture of both warm and cool tones. Below, there are a few different techniques that can help you find your undertone if you are unsure.
Although finding your undertone through these methods isn’t guaranteed, they can help steer you in the right direction. For some, it can be informative to stand next to your friend or another family member and look at the differences in your skin tones. This can help you identify the differences in undertones.
Test Different Shades
Once you believe you’ve found your correct undertone, start by picking three shades that you think are closest to your skin tone. Many beauty supply stores will give you free samples of foundations or will let you return the foundation if it doesn’t end up being a match. Apply them to the base of your jawline and compare the shades to your neck. If you find a shade that looks closest to the skin tone of your neck, blend it in using your standard method of blending (beauty sponge, makeup brush, etc.). Some people prefer having a shade of foundation that matches their shoulder or their chest, if this feels more appropriate to you, do the same application on your jawline, and compare it to those areas. Once you’ve found a foundation shade that blends seamlessly, you’ve found your match! If it’s not right, try finding a shade that is cooler or warmer, depending on which undertone you think you lean more towards. Make sure to do these tests in front of natural lighting, so that your foundation matches in all settings.
Many makeup brands have shade matching questionnaires on their websites, which can also help direct you to some potential matches. If you still feel like you might not have the right shade, you can ask a NIYA Pro for advice through the NIYA Beauty App. Our Pros would love to help you find the perfect shade match!